444cm is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, who we may share it with, and the rights you hold as a data subject.
We collect registration data, identity verification documents (including CNIC or passport for Pakistani users), transaction records, device information, and usage logs — only as necessary to operate the Platform and meet legal obligations.
Your data is used for account management, KYC and AML compliance, processing deposits and withdrawals, responsible gambling monitoring, fraud prevention, and platform improvement — on lawful processing bases described in Section 4.
Depending on applicable law, you hold rights of access, rectification, erasure, restriction, portability and objection. We respond to verified data requests within the timeframes set out in Section 9.
We maintain HTTPS encryption, access controls, two-factor authentication options, and regular security reviews to protect your personal data against unauthorised access, alteration, disclosure or destruction.
We use strictly necessary, functional and analytical cookies to operate the Platform. You can manage non-essential cookie preferences through your browser settings. Details are set out in Section 8.
For privacy queries, data subject requests or complaints, contact our Data Protection team at [email protected]. We aim to respond to all verified requests within 30 days or as required by applicable law.
444cm ("we", "us", "our", "the Operator") operates the online platform accessible at https://444cm.cam (the "Platform"), providing sports betting, live casino, slots and related informational services. This Privacy Policy ("Policy") describes how 444cm collects, uses, stores, protects and shares personal data in connection with your use of the Platform.
This Policy applies to all users of the Platform, including registered account holders, visitors browsing without an account, and individuals who contact us via email or live chat. By accessing the Platform, you acknowledge that you have read and understood this Policy.
444cm operates as an English-language platform targeting users in Pakistan. We recognise that Pakistani users may have specific concerns regarding the handling of identity documents such as CNIC (Computerised National Identity Card) and financial data including transaction records associated with locally familiar payment methods. This Policy addresses those concerns directly.
Note on Pakistani Law: Pakistan does not currently have a comprehensive general data protection statute equivalent to the GDPR. 444cm applies internationally recognised data protection principles aligned with the operator's licensing jurisdiction. Users in Pakistan retain the rights described in Section 9 regardless of the absence of a local equivalent statute, as these are applied voluntarily by 444cm as part of our standard practice.
The following terms carry the meanings set out below throughout this Policy:
444cm collects Personal Data through several channels. The categories of data collected, their sources and purposes are summarised below:
When you create an Account, we collect your full legal name, date of birth, email address, phone number and residential address. This data is necessary to establish and manage your account and to verify your identity and age.
To comply with Anti-Money Laundering (AML) obligations and applicable licensing requirements, we may collect copies of identity documents. For Pakistani users, this typically includes a CNIC (Computerised National Identity Card) or valid passport, and may additionally include proof of residential address and biometric liveness check data. KYC data is submitted exclusively through the Platform's secure HTTPS verification portal.
⚠ Document Security Reminder: Never submit your CNIC, passport or any identity document via unsecured email, WhatsApp or any unverified communication channel. 444cm collects verification documents only through the encrypted HTTPS upload portal within your Account settings.
We record deposit and withdrawal transactions, payment method identifiers (such as masked wallet IDs or bank account references), transaction amounts in PKR and transaction timestamps. This data is required for cashier operations, AML monitoring and dispute resolution.
When you access the Platform, we automatically collect your IP address, browser type and version, operating system, device type, time zone, referring URL, pages visited, session duration and click-path data. This information is used for security monitoring, fraud prevention and platform performance optimisation.
We retain records of communications you have with our support team, including live chat transcripts, email correspondence and support ticket histories. This data is used to resolve queries, improve service quality and maintain audit trails.
Where you use Responsible Gambling Tools — including deposit limits, self-exclusion requests or cooling-off periods — we record the parameters set, effective dates and any modifications. This data is used to enforce the protections you have requested and to monitor for early indicators of problem gambling behaviour.
| Data Category | Collection Method | Retention Period |
|---|---|---|
| Registration & Account | Provided by user at sign-up | Duration of account + 5 years post-closure |
| KYC Documents | Uploaded via secure portal | As required by licensing jurisdiction (typically 5–7 years) |
| Financial & Transaction | Automatically recorded on each transaction | As required by AML regulation (typically 5–7 years) |
| Device & Technical | Automatic collection on Platform access | Up to 24 months for analytics; security logs per incident review policy |
| Communications | Recorded during support interactions | Up to 3 years from last interaction |
| Responsible Gambling | Recorded when tools are activated | Duration of account + applicable post-closure period |
444cm processes Personal Data on the following lawful bases, applied in accordance with the data protection standards of our licensing jurisdiction:
Processing is necessary for the performance of the contract between you and 444cm — specifically, the Terms and Conditions governing your use of the Platform. This basis applies to account management, transaction processing, bet settlement and cashier operations.
Processing is required to comply with applicable legal obligations, including AML legislation, KYC requirements under the Operator's licence, and obligations to retain transaction records for defined periods. We cannot waive these obligations on the basis of user consent.
We process certain data on the basis of our legitimate interests, where those interests are not overridden by your rights and freedoms. Legitimate interest processing includes fraud detection, security monitoring, responsible gambling monitoring, and internal analytics for platform improvement.
Where processing is based on consent — for example, optional marketing communications — we will obtain your explicit, specific consent prior to processing. You may withdraw consent at any time by contacting [email protected] or using the preference settings in your Account. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
444cm uses collected Personal Data for the following specific purposes:
444cm does not sell your Personal Data to third parties. We may share data in the following limited circumstances:
We engage third-party service providers to assist in operating the Platform. These may include payment processing providers, KYC and identity verification vendors, cloud hosting providers, analytics platforms and customer support tools. Such providers are engaged under data processing agreements and are permitted to process your data only for the specific purposes we instruct.
We may disclose Personal Data to competent regulatory authorities, law enforcement agencies or courts where required by law, where necessary to comply with the Operator's licensing obligations, or where disclosure is necessary to protect the rights, property or safety of 444cm, its users, or third parties. Such disclosures are made on a lawful, proportionate basis.
In the event of a merger, acquisition, restructuring or sale of all or part of 444cm's business, Personal Data may be transferred to the acquiring or successor entity as part of that transaction. Users will be notified of any such transfer and the impact on their Personal Data via the registered email address, with a reasonable period to exercise relevant data rights before the transfer takes effect.
Your Personal Data may be transferred to and processed in countries outside your home jurisdiction, including countries where the Operator's hosting and processing infrastructure is located. Where such transfers occur, 444cm implements appropriate safeguards — such as standard contractual clauses or equivalent mechanisms under the applicable data protection framework — to ensure your data is afforded an adequate level of protection.
444cm retains Personal Data for no longer than is necessary for the purposes for which it was collected, or as required by applicable law and the Operator's licensing obligations. The retention schedule in Section 3 provides indicative timeframes by data category.
Transaction records, KYC documents and AML-related data are subject to mandatory minimum retention periods under the licensing regime — typically five (5) to seven (7) years from the date of the relevant transaction or the closure of the Account, whichever is later. We are unable to delete such records before the mandatory retention period has elapsed, even in response to an erasure request.
Following the expiry of all applicable retention periods, Personal Data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.
The Platform uses cookies and similar tracking technologies to deliver and improve its services. The following categories of cookies are in use:
These cookies are essential for the Platform to function and cannot be disabled. They include session management tokens, security cookies, authentication state and preference storage required for basic functionality. No consent is required for strictly necessary cookies.
Functional cookies remember your preferences, such as language selection and display settings. They are set on the basis of your use of the Platform and persist for the duration of your session or for a defined period.
We use analytical cookies and similar technologies to understand how users interact with the Platform — which pages are visited most frequently, average session duration, navigation paths and device types used. This data is aggregated and used to improve the Platform experience. Where third-party analytics tools are used, they are configured to anonymise IP addresses.
You can manage or delete cookies through your browser settings at any time. Note that disabling strictly necessary cookies will impair core Platform functionality, including Account login and cashier access. Instructions for managing cookies vary by browser; consult your browser's help documentation for current guidance.
Subject to applicable law and the Operator's legal obligations (including mandatory AML data retention requirements that may limit certain rights), you hold the following rights in respect of your Personal Data:
Request a copy of the Personal Data we hold about you, along with information about how it is used and with whom it is shared.
Request correction of inaccurate or incomplete Personal Data held about you. Some corrections may require re-verification of your identity.
Request deletion of your Personal Data where it is no longer necessary for the original purpose. This right is subject to mandatory legal retention obligations under AML and licensing law.
Request that we restrict processing of your data in certain circumstances — for example, while the accuracy of data is being contested or an objection is being considered.
Where processing is based on consent or contract and carried out by automated means, request a machine-readable copy of your Personal Data for transfer to another service provider.
Object to processing based on legitimate interests, including direct marketing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
To exercise any of the rights above, please submit a written request to [email protected], clearly identifying the right you wish to exercise and providing sufficient information to verify your identity. We will respond to verified requests within thirty (30) days of receipt, or within any shorter period required by applicable law. Where a request is complex or involves a large volume of data, we may extend this period by a further sixty (60) days with notice to you.
We may need to request additional information to verify your identity before acting on a request. This is a security measure to ensure that Personal Data is not disclosed to or acted upon by an unauthorised party.
The Platform is strictly for adults aged 18 years and above — or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect Personal Data from individuals under the minimum required age. If we become aware that Personal Data has been collected from an underage user, we will take immediate steps to delete that data and close the associated Account.
If you are a parent or guardian and believe your child has provided Personal Data to 444cm, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.
🔞 Parental Controls: We strongly encourage parents and guardians to use device-level and network-level parental control tools to prevent minors from accessing online gambling platforms. Free parental control software is available from a range of providers.
444cm implements a range of technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
No method of electronic transmission or storage is completely secure. While we apply industry-standard safeguards, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your Account credentials and for notifying us immediately if you suspect unauthorised access to your Account.
In the event of a Data Breach that is likely to result in a high risk to your rights and freedoms, 444cm will notify affected users without undue delay via the registered email address. Notifications will describe the nature of the breach, the categories of data affected, likely consequences and the measures taken to address the breach.
The Platform may contain references to third-party services — for example, payment providers familiar to Pakistani users such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced in an informational context on this Platform. These references are illustrative only and do not constitute links or referrals to those providers' own platforms.
To the extent that any third-party platform or service is accessible from or in connection with 444cm, 444cm is not responsible for the privacy practices or content of those third-party platforms. We encourage users to read the Privacy Policy of any third-party service they interact with independently.
444cm may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory requirements. The revised Policy will be published on this page with an updated effective date. Where changes are material, we will notify registered users via the registered email address or a prominent notice on the Platform prior to the changes taking effect.
We encourage you to review this Policy periodically to stay informed about how we protect your Personal Data. Your continued use of the Platform after publication of a revised Policy constitutes acceptance of the changes.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the 444cm Data Protection team:
Data Protection Contact:
Email: [email protected]
Response Target: Within 30 days of receipt of a verified request
Subject Line Recommended: "Data Privacy Request — [Your Name]"
Please do not send identity documents (CNIC, passport, bank statements) via email. All KYC documents must be submitted exclusively through the secure HTTPS upload portal within your Account. Providing clear detail about the nature of your request will help us respond as efficiently as possible.
If you are dissatisfied with our response to a data request or complaint, you have the right to lodge a complaint with the relevant supervisory authority in the jurisdiction applicable to your circumstances.
Understanding how your data is protected helps you use the Platform with confidence. Visit the homepage to explore sports markets, games and responsible gambling tools, or read our related policy pages.
18+ only — or the higher minimum required by the operator/license jurisdiction. Please gamble responsibly. Local laws may restrict gambling.